Channel strategy
Which channels, in what order, at what budget, with what you must be able to measure before spending. Written down, with the assumptions visible.
Services
One team for the whole funnel.
Six advertising channels, plus the creative, tracking and landing pages that decide whether the media budget works. Take the full stack or the piece you are missing.
Channels
Every channel has its own job.
We do not run the same campaign six times. Each platform gets the role it is genuinely good at, and a creative approach built for how people use it.
Google Ads
Search, Shopping, Performance Max & YouTube
Google is where demand shows up already formed. The job is to capture it without paying for traffic that was never going to buy, and to keep Performance Max honest about where the money actually goes.
- Search structured by intent and margin, not by keyword volume
- Shopping and Performance Max with feed rules, exclusions and asset group discipline
- Brand defence and competitor conquesting, priced deliberately
- YouTube for demand capture at the top of a considered purchase
Typical fit: e-commerce, lead gen, B2B SaaS
Meta Ads
Facebook & Instagram
Meta rewards volume of good creative more than clever settings. We keep the account structure simple and spend the effort where it pays: on what people actually see.
- Consolidated structures that let the algorithm learn quickly
- Weekly creative batches: statics, UGC-style video, catalogue formats
- Advantage+ tested against manual, not adopted on faith
- Retargeting sequenced by what someone did, not just that they visited
Typical fit: D2C, subscription, high-consideration retail
TikTok Ads
Spark Ads & native video
On TikTok the ad has to survive the first second. We brief, produce and iterate hooks at the pace the platform burns through them, and we never simply reupload a Meta cut.
- Hook-first briefs, produced in batches of six or more
- Spark Ads through creator and brand handles
- Creative fatigue tracked per hook, not per campaign
- Product-led angles for audiences that will not sit through a pitch
Typical fit: D2C, app installs, younger demographics
Reddit Ads
Communities & conversation placements
Reddit reaches people who research hard and distrust advertising. It punishes marketing language and rewards being useful, which makes it one of the cheapest routes to a technical or sceptical buyer.
- Subreddit and interest targeting mapped to real buying conversations
- Copy written in the register of the community, cleared for policy
- Conversation placements next to the threads your buyers already read
- Comment moderation and objection harvesting for the landing page
Typical fit: B2B, SaaS, tools, developer and hobby products
Snapchat Ads
Full-screen vertical
Snapchat stays cheap for reach in the markets most competitors ignore. It works when the creative is native to the camera and the offer is immediate.
- Vertical-native creative, not letterboxed reposts
- Dynamic product ads against a clean catalogue
- Geo and age-led buying for local and youth-heavy demand
- Tested as an incremental channel, measured against holdout
Typical fit: D2C, apps, events, local retail
Taboola
Native discovery at scale
Native buys attention rather than intent. Done badly it drains budget into curiosity clicks. Done properly it is a reliable way to fill the top of a long funnel at a cost search cannot reach.
- Headline and thumbnail testing at volume, the only lever that matters here
- Aggressive site and placement blocklists, reviewed weekly
- Advertorial and long-form landing pages built for cold traffic
- Measured on qualified sessions and downstream revenue, never on CTR
Typical fit: publishers, subscriptions, finance, long consideration cycles
Around the media
The parts that decide whether media works.
You can buy perfect traffic and still lose. These are the services that stop that happening. Each one is available on its own if that is all you need.
Creative production
Concepts, scripts, statics, editing and versioning per platform. Shipped on a schedule so testing never stalls waiting for assets.
Tracking & measurement
GA4, server-side tagging, consent mode, enhanced and offline conversions, plus a reconciliation against your own back office.
Feed management
Titles, attributes, custom labels and supplemental feeds. The unglamorous work that quietly decides Shopping performance.
Landing pages
Fast, mobile-first pages built per campaign angle, with the objections your ad comments and search terms keep surfacing already answered.
AI & automation
Overnight account checks, search term and comment mining, creative pattern analysis, first-draft reporting. Every spending decision still gets a human signature.
Let's look at your account.
Send us access, or just your website. You get a written read on what is working, what is leaking budget and what we would change first, before any contract.