Blog

Notes from inside the accounts.

What we are seeing across six advertising platforms: what changed, what broke, and what we would do differently next time.

Every agency says it now. Here is the unglamorous list of what changes day to day when models are doing the reading.

Targeting options keep shrinking while creative keeps compounding. How to build a testing schedule the account never outruns.

Platform-reported conversions, GA4, and your back office will never agree. A practical way to decide which one you steer on.

The channel scales fast in both directions. Where the profitable ceiling usually sits, and how to find yours before you hit it.

A sceptical, technical audience at a fraction of LinkedIn's cost, as long as you drop the marketing voice entirely.

What it fixes, what it does not, what it costs to run, and how to tell whether your setup is actually working.